Singapore Airlines recently engaged Pico to design, fabricate and project manage their premium products showcase and a series of events in Beijing. This promotional blitz was aimed at strengthening awareness of Singapore Airlines’ premium products and services and reinforcing their leading brand image with a targeted VIP audience by giving them a taste of the new premium in-flight experience. In addition to this holistic showcase, two specialised events and a dinner allowed the media to experience these products to increase public exposure and built rapport with business and trade partners in the travel and tourism sector.
Planning was everything for this project: with an incredibly tight move-in timeline of one night for the outdoor exhibit, and with three separate events held on the same day at the same venue, there was no margin for error. Our teams rose to the challenge magnificently and delivered a unique specially-designed display and all three events smoothly and efficiently – just like a first-class flight.
“It’s a miracle that such a structure could be built in just one night.” - Taikoo Li Sanlitun marketing department, Singapore Airlines
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