The Singapore Art Fair (ME.NA.SA. ART) is the first modern and contemporary art fair in Asia focusing on art from the Middle East, North Africa, South and Southeast Asia (ME.NA.SA). Held in late November at the Suntec Singapore Convention and Exhibition Centre, this inaugural fair laid the foundation for what will become one of Asia’s most iconic art events.
Organised by Pico subsidiary MP Singapore, the inaugural show brought ME.NA.SA art to the fore with 59 galleries, containing artwork presented by galleries from Morocco to Tokyo and spanning genres, medium and cultures.
A total of 10,500 visitors attended the fair over its four-day run, witnessing a number of unique highlights, including the world premiere of a video by Roger Moukarzel – “So Far, So Close” – in which the world-renowned Lebanese photographer and videographer documents his journeys from Beirut to New York, Paris to Dubai, and Kingston to Oman, during which he captured more than 50,000 images. Through superimposing these single images over one another, the video achieves high-precision “cross-fading” and a beautiful end product.
Other highlights of the fair included a street art performance entitled “A Journey to the East”, a collaboration between Antz, Darbotz and Yazan Halwani, from Singapore, Indonesia and Lebanon respectively; and a public art showcase, with 12 artists exhibiting monumental sculptures and installations throughout the fairground.
A highlight of Pico was our provision of sponsorship activation to the fair’s Official Champagne Partner, Perrier-Jouët, and our conceptualisation and build of their official VIP lounge. This impressive 100 sq.m. lounge was located in the fairground and complemented the sponsor’s branding.
To celebrate this inaugural collaboration with the Singapore Art Fair, Perrier-Jouët had the remarkable large-scale version of The Enchanting Tree flown in specially from France. Making its debut in Singapore, the sculpture stands at 2.5 metres and was handmade, perfectly illustrating Perrier-Jouët’s outstanding craftsmanship. It will eventually be returned to Epernay to be part of the house’s private collection of over 200 original Art Nouveau pieces.
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