Pico activated the Spain Pavilion at International Defence Exhibition and Conference (IDEX)/Naval Defence and Maritime Security Exhibition (NAVDEX), the most strategically important tri-service defense exhibition in the world, held in Abu Dhabi in February 2015. The pavilion’s design had to be functional and efficient, as the client needed to accommodate five display partners, each of which needed a specific amount of space to display their products.
Our team only had one design direction – to keep the stand as open and uncluttered as possible in order to maximise the space available to each company and create a strong visual impact. Delivering on this request allowed these five defence industry companies to meet potential buyers, gain visibility at the show and make new contacts.
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