Super Efforts Brings Lenovo to Philippines Supermall

First seen in the early 1990s, ‘Supermalls’ are now firmly a fixture of the Philippines’ retail landscape. These gigantic malls with huge floor areas and numerous anchor stores draw in equally impressive pedestrian traffic numbers. SM City Baguio, with a floor area of over 107,000 sq. m. is the largest mall in the region.

Lenovo engaged Pico in the design and build of the interior of their retail store in SM City Baguio. While a relatively straightforward project on paper, Pico’s expertise was needed at every level to ensure an on-schedule delivery due to the strict controls placed by the mall’s property management department.

With jurisdiction over all aspects of the interior design of the mall’s stores, the property management department was closely involved on almost every design point for the Lenovo project, including the logo design and carpet choices, leading to numerous changes. Pico’s long experience in managing multiple stakeholders helped broker a solution to all points and the end result was a sleek, modern interior design for Lenovo.

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Lenovo Retail Store
Baguio City