The Abu Dhabi National Energy Company (TAQA) operates in 11 countries on four continents, generating conventional and alternative power among other activities. Pico has a long-standing relationship with TAQA and for the third year running, we were engaged to present their stand at the World Future Energy Summit (WFES).
This year, TAQA wanted to showcase two models, one of these models was of an energy-efficient car that was to be driven in the upcoming ACC Hybrid-Electric Challenge race at the Al Forsan Sports Club and the other was of a waste to energy plant model (first of its kind in the UAE). As the stand has been rebuild and stored since WFES 2012's first build, the carbon footprint of the stand was greatly reduced and this tide up with the eco-friendly theme portrayed with environmentally-friendly car which was the stand’s focus.
Using clean lines and open spaces, TAQA’s attractive 225 sq. m. display had the car and the model positioned at opposite ends of the stand which drew in interested attendees from both sides, maximising attendance and enjoyment for all.
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