To commemorate the King of Thailand's 60th anniversary of accession to the throne, a 140,000 sq. m. exhibit space was constructed at the IMPACT Convention Centre in Bangkok, Thailand. The project included the development of an all-inclusive plan which transformed the history into a multimedia live musical infused with music and lyrics. Displays such as the Commemorative Pavilion," the "Water of Life," the "Royal Descents," and the "Sufficiency Economy" added depth and perspective to the space.
The "Commemorative Pavilion" organised a special water show that highlighted the King of Thailand's contributions to the development of water resources. The designers imported a new technology, combining water pressure and gravity, to produce a spectacular graphic waterfall that orchestrated the water into a series of forms and shapes. For the "Royal Descents" area, a display of traditional Thai architecture was fused with special sounds and effects to engage the guests and generate an overall atmosphere of reverence.
The "Sufficiency Economy" space was divided in two sections: Live Exhibition and Musical Stage Performance, which immersed the visitors in a dynamic atmosphere. To further promote this concept, there was a seven-minute stage musical, which gave over 350 performances for audiences totalling more than 800,000. The designer's intent was to promote and enhance people's understanding and appreciation of the King's Sufficiency Economy Theory. A living rice field of about 500 sq. m. was created to represent a model of a sufficiency farmers' community.
This event was so popular that at least five million Thais came to honour their Monarch. After the event, a VCD and a book of this successful exhibition were sold for charity.
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