Toyota has long been a strong proponent of environmentally-friendly vehicles. Always at the cutting-edge of automotive technology, Toyota aspires to be the world leader in creating green vehicles.
Their participation in the three-day 2013 International Greentech and Eco Products Exhibition and Conference Malaysia (iGem) was hugely important to the brand – promoting the benefits of Toyota cars and their superior full hybrid technology.
Commissioned by the agency Hakuhodo, Pico delivered an activation that was in line with Toyota’s objectives and placed the company in line with global sustainability parameters.
Provided with a blank canvas spanning 132 sq. m., Pico rose to the occasion by designing an outstanding booth for Toyota, coordinating matters between the agency and the client, and managing the entire project with finesse and an innovative attitude.
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