Tudor Roadshow

The Tudor Watch Company is part of the world’s ultimate watch brand: Rolex. Wanting to maintain Rolex’s standards of dependability and a more modest price, Tudor has been an integral part of Rolex since 1946.

The company turned to Pico to design and fabricate the roadshow itself, create the exhibit displays and provide on-site and event management services for the show, which travelled from Shanghai to Nanjing, Shenyang, Guangzhou, Chengdu and finally Beijing.

Surpassing our client’s expectations is something that Pico constantly strives to do, and after many rounds of discussion and fruitful negotiations, we created a well-planned, top-quality roadshow that fit the client’s budget. A key part of the success was the eco-friendly fact that all the structures involved could be re-used at each stop.

Delivering a quality event at a reasonable cost proved to be a great success with the client and created more opportunities for upcoming events in 2013.

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Tudor Roadshow
Exhibitions  |  Fashion