Dynamic global retailing giant Walmart has been operating in China for 18 years, and today employs over 90,000 associates. Their success continues to grow - between 2014 and 2016, Walmart will open 110 new facilities, creating nearly 19,000 new jobs; all designed to serve the emerging groups of customers that have been created by the country's continuous development and urbanization.
Walmart employee meetings are famous the world over for being large, active, engaging and exciting. Pico were delighted to have been chosen as the sole event agency for Walmart China's huge "Year Beginning" Meeting at the Zhuhai International Convention and Exhibition Centre. Responsible for overall planning and design, implementation, on-site management as well as a host of other services ranging from multimedia to security to interpretation, our team successfully delivered this massive two-day mega-event involving more than 4,000 delegates and over 30,000 sq. m. of fairs, sessions and displays.
The brief for this event was wide-ranging and challenging, requiring four months of lead time. We had to ensure that the attendees stayed enthusiastic and well-informed about Walmart's operational status and upcoming business activities, while thanking them for their hard work and making them proud to be part of the company. The ultimate goal was to have them return to their home store feeling inspired and passionate - and empowered to pass on that passion to their colleagues and customers.
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