World Golf Championship-HSBC Champions 2012

HSBC’s annual golf championship organised and managed by IMG is the bank’s flagship global hospitality event. Viewed favorably by sponsors and corporate clients of HSBC & IMG as a well-placed platform for companies to nurture and strengthen relationship with clients, it was especially crucial to ensure that the entire event delivery does not fall short of a five star hospitality experience.

Appointed since 2008, Pico’s long-standing partnership with IMG and HSBC has allowed us to learn and grow alongside with the client such that our scope of work has evolved over time to include more elements of the event. In 2012, Pico scope of work included the build of the 2,000 sq. m. HSBC Hexagon Suite, the 350 seat grandstand, the Village and Pro Am party as well as event management of the Caddie Night event.

By developing trust and understanding over the years, this long-standing partnership has proved to be successful and positive for all parties involved leading to the extension of Pico’s contract through till 2015. Pico is proud and delighted at the role we have played in making the golf championship HSBC’s flagship event.



Click here to find out how to activate your brand.

Brand
HSBC
Case
World Golf Championship-HSBC Champions 2012
Location
Dongguan
Tag
Events  |  Sports  |  Sports