For two days in September, YOHO! one of China’s biggest online clothing retailers, transformed Shanghai Mart into a massive 20,000 sq. m. showcase of street wear and youth fashion culture. But the annual YO'HOOD event is much more than just an exhibition of global fashion trends, it is a meaningful event exploring ideas, themes and trends that are important and relevant to the young people of China.
Pico’s comprehensive design services were instrumental in turning an empty exhibition hall into a cool, cutting-edge online-to-offline retail shop environment. As the only official service provider appointed by the organiser, Pico’s dedicated team leveraged our strong communication, design and project delivery skills to create over 100 specially-designed stands, each with its own unique brand character.
This year’s event was particularly special for YOHO! as the brand is celebrating its 10th anniversary. Pico helped lift the event above and beyond by organising a ‘super star’ fashion show and a series of after parties which aided brand promotion and further drove sales. We also helped set up the event’s unique on-site O2O presell and online shopping sales technology, which allowed visitors to shop and place orders on the spot by scanning QR codes or via apps on their mobile devices.
With YO’HOOD 2016 already announced, Pico is looking forward to cooperating with YOHO! next year and beyond.
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