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    Hong Kong Fashion Extravaganza 2011

    The Hong Kong Trade Development Council’s ( HKTDC's ) latest edition of its annual ‘World Boutique’ fashion event was one of the most significant showcases for Asian fashions. The proceedings include a catwalk show attended by buyers, manufacturers, designers and media from around the globe.

    The event’s design was developed from a ‘Mystery of Chiaroscuro’ concept inspired by the use of shadows in art. In a way similar to how fashion designers create alluring silhouettes using solids and voids against the body, the venue’s design evolved into a study in contrasts. Among the most dramatic elements was an oversized entry portal whose tilted walls glittered with illuminated laser-cut perforations. Inside the venue, striking shadows, floral patterns and theatrical sets immersed the 1,500-plus invited guests in a fantasy world of darkness and light.

    Although a ‘blank canvas’ setting was required for the catwalk show, the platform itself had to be highly customisable for specific collections. Designers highlighted at the event included Keita Maruyama from Japan, Doii Lee from Korea, Alex Wang from China, and Barney Cheng from Hong Kong.

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    • Brand
    • Trade Development Council
    • Case
    • Hong Kong Fashion Extravaganza
    • Sector
    • Fashion
    • City
    • Hong Kong

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