Plastics are one of the fastest growing industries in India and are set to play a vital role in the Indian economy, both now and in the future. The next two decades will witness explosive growth in all sectors of the plastics industry and the Plastindia Foundation will be at the centre of this growth. At the Plastindia 2015 exhibition, held this year at the Gujarat Fairgrounds, major associations, organisations and institutions came together to promote and assist the growth and development of the industry.
Pico had the honour of activating the presence of three clients at PlastIndia 2015, namely Borouge, Dow Chemical and ExxonMobil. Industry-leading Borouge is a joint venture between the Abu Dhabi National Oil Company and Austria-based Borealis. The company provides innovative and creative plastics solutions to its target market. Pico helped with conceptualisation and designed and fabricated Borouge’s 220 sq. m. booth. The Pico team was tasked with creating high-profile brand exposure and awareness in the emerging India market. One key difference separated this booth from the others: it was specifically designed to travel to cities across India. This meant that in addition to being eye catching and attractive, the booth was also eco-friendly and easy to dismantle and reassemble.
Borouge’s booth was an all-around winner at Plastindia 2015, taking the runner up prize in the stall awards.
“Thank you for all your efforts, your trusting relationship and the onsite support you provided to me and my team.” - Marie Shenouda
Regional Communications Manager, Asia South, Borouge
For Dow Chemical, we provided a turnkey proposal for design and build, multimedia and project management services for their 210 sq. m. booth. Focusing on two key objectives – brand focus and product solutions, the Pico team’s innate project management skills ensured that the build up was properly coordinated and the best outcome delivered to the client.
For ExxonMobil, Pico provided total brand activation services which included design concept, structural fabrication and project management for the booth, which showcased ExxonMobil’s products designed specifically for the India market. Our team focused on creating a positive and insightful experiential journey for visitors through product display technology and digital tools. The uniquely-shaped space provided for the booth proved to be a challenge, as it did not allow for traditional design and set up, but using our creativity and experience, we leveraged this demerit to everyone’s advantage, producing an open and welcoming space that hit all the client’s targets.
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