PICO

For the first time in ITMA’s 60-year history, show owner CEMATEX broke tradition by appointing an exhibition organiser not based in the host city of Barcelona. The privilege went to MP International (MPI), which has organised ITMA ASIA, the Asian version of world’s leading textile machinery show since 2001.

For ITMA 2011, MPI was able to successfully revitalise and differentiate the ITMA brand with its ‘Master the Art of Innovation’ theme. At the close of the eight-day show, it recorded 1,355 exhibitors from 45 countries, and trade visitorship of over 100,000 from 140 countries. The mega showcase featured exhibits spread over 200,000 square metres of gross exhibition space.

ITMA 2011 was successfully marketed as an integrated, entire textile and garment value chain through various initiatives. The exhibit profile for the garment sector was enhanced and with the new fibre and yarn product category, visitors could source raw materials, in addition to machinery and related services. They could also partake in outstanding education knowledge-sharing and networking opportunities such as the first-ever World Textile Summit.

MPI also introduced the idea of working with related textile and garment federations/associations. In the end, the show received the endorsement of 159 organisations from 63 countries. A number of the supporting organisations also organised delegations to visit the show.

“ITMA 2011 has surpassed our expectations, said CEMATEX President Stephen Combes. “The sales and serious enquiries generated from qualified international visitors are greatly appreciated by the exhibitors, and our participants have all given a very positive response to the show.” 

MPI has been appointed to organise the next edition of ITMA 2015, in Milan.

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