Malaysia Total Brand Activation Company |Event Marketing Company |Pico

Pico at the Rio 2016 Olympic Games

Now that the 2016 Rio Olympic Games are over, we can look back fondly and remember how Rio gave the world an incredible, unforgettable sporting extravaganza. Pico activated the presence of several global giants at the games. First, we proudly supported Worldwide Olympic Partner Procter & Gamble, helping creating the P&G Family Home – the company’s 2,000 plus sq. m. ‘home away from home’; a place where famous brands under the P&G umbrella served athletes, mothers and families from around the world for the duration of the Olympic Games. Our team’s efforts were reflected in every detail of this space. In the salon area of the home, where guests could enjoy hot towel shaves in barber chairs, hairstyling, makeovers and nail treatments, courtesy of P&G’s headline brands, we delivered the salon stations, the grooming area and manicure areas for the salon. We also delivered the disco area, interview rooms, a recreational area for children and an outdoor bar area. Our team supported two global media giants at Rio 2016 as well. We designed and built the BBC's broadcasting studio at the International Broadcast Centre. We also provided catering tents for kitchens for both competition and non-competition venues for NBC, the US broadcast rights holder for Rio 2016. These tents, complete with fully-functioning kitchens, were spread over five zones at the games and put up in conjunction with our event partner, Behind the Scenes. John D. Crisafulli, President/Managing Director of Behind the Scenes Inc. said “Congratulations to your team once again on delivering a successful project to BTS and our client, NBC Olympics, the U.S. rights holder broadcast company for the Olympic Games…Thank you for your services and support of our RIO 2016 Project. We look forward to continuing our relationship with your company at future events and the Olympic Games.” 

Rio de Janeiro

HSBC Rugby Sevens Singapore

In April 2015, Singapore announced that for the next four years, it would join Vancouver, Sydney, Cape Town and Paris as a host city for the 10-leg HSBC World Rugby Sevens Series. Held at the city’s iconic National Stadium at Singapore Sports Hub on 16-17 April 2016, the first ‘Singapore Sevens’ was a world-class sporting event – an opportunity to showcase an amazing city and its facilities to rugby fans from around the world. Pico were involved in two distinct capacities: as the event manager, assisting with the conceptualisation of the outdoor fun zone areas; and in fabricating the event’s VIP hospitality suites and interactive zones. The common thread running through both activations was the task of ‘bringing Rugby to the public’ by creating engagement with various activities. The Rugby Challenge Zone Off the field, the outdoor fun zone was a definite highlight of the weekend. Called the Rugby Challenge Zone, fans had the chance to pass a rugby ball like a pro, dress up and become a rugby superhero, or take fun photos with family and friends at the photo booth. Also created were several ‘challenge stations’. Like the other attractions of the Challenge Zone, these were devised by Pico in cooperation with Rugby Singapore to introduce young players to the sport while still being appealing to adult fans. Venue decoration & logistics Leveraging its strong experience with international sporting events, the Pico team provided venue decoration and temporary overlay solutions for all the outdoor activity areas. Inside the stadium, Pico was responsible for providing logistics and venue decoration services. The logistics were particularly complicated for the Singapore Sevens: with 27,000 attendees and 16 international teams competing in fast-paced 15-minute games, timing was everything. The team’s experience and ability to deliver ensured that the players, officials and fans all enjoyed a smooth and comfortable transition from game to game. Hospitality suites Pico’s design effort to create hospitality suites at the venue necessitated several drafts as it evolved to satisfy diverse stakeholders as well as fire and safety regulations. Fabricated as well as designed by the team, the delivered spaces proved the ideal environment for VIP rugby fans – welcoming, comfortable, and close to the action on the field. Comments Angela Zhang, Marketing and Communications Manager at Rugby Singapore Pte Ltd. relates, “The World Sevens Series was a resounding success for its first year back to Singapore and Pico played a big part in realising the dream with us! We received numerous compliments from stakeholders, sponsors and attendees. The team worked well within the constraints to prepare the stadium to host 16 international teams for the event. It was a massive challenge in terms of logistics and set up and they delivered. Thank you, Pico for a job well done and we look forward to bring the event to greater heights next year!”


i Light Marina Bay 2016

Established in 2010, i Light Marina Bay was conceptualised by the Urban Redevelopment Authority (URA) both as a ‘place-making’ event for the Marina Bay precinct, and as a powerful reminder of how everyone can help conserve resources for a better future. Today, it is a true ‘signature event’ with an international appeal, encompassing stunning light art installations and a varied line-up of programming that engages and educates in equal measure. Themed ‘In Praise of Shadows’, the 2016 edition - which also marked the festival’s transition from a biennial to an annual event - aimed to push boundaries even further. The event included a campaign to encourage partners from Marina Bay area and beyond to switch off non-essential lighting and turn down air-conditioning for the duration of the event. It also allowed lighting industry partners such as Philips, Osram and Martin Professional to showcase their technologies through co-created artworks. Equally important, the 2016 edition was to engage the public with more activities, a wider variety of light installations made using energy-saving technologies and recyclable products by local and international artists, and a greater integration of festival activities with attractions at Marina Bay. The Pico team worked closely with URA, playing a pivotal role in organising and executing the event, providing full event management services – from conceptual support and artist management, to sponsorship solicitation and activation, and marketing and PR. Before moving in, the team worked behind the scenes to acquire several official permits needed to stage the event. Pico’s good working relationship with festival partners enabled all the application information to be efficiently gathered and consolidated. The Pico team responded with a well-timed manpower ‘surge’ to ensure the smooth set-up of the event’s 25 light installations while strictly enforcing Workforce Safety and Health guidelines. Maintenance of the installations – which were subject to the wear-and-tear of exposure to the elements and intense human traffic – was carried out continuously over the duration of the festival. Awareness of public safety was of equal importance, given the project’s location at the heart of Singapore’s busy financial district. Setup had to be executed within tight timeframes while foot and road traffic was lightest, leaving little room for error. Close management supervision was key to ensuring that deadlines were met without compromising quality or safety best practices. The same was true for the post-event ‘teardown’ period, which had to be accomplished within a minimum timeframe, with minimum defects, while ensuring public and worker safety. The visual signature of i Light Marina Bay comprised 25 innovative sustainable lighting installations designed by artists from Singapore and around the world, including Japan, New Zealand, Germany, Israel, Norway and the USA. Fourteen installations were created by local artists and students, underscoring the emphasis on local participation for the 2016 edition. The large number of installations and parties involved meant that the Pico team had to be highly coordinated and efficient to complete them all during the week the international artists were in Singapore. Complementing i Light Marina Bay’s fusion of urban space and illuminative art were performances and several outdoor dining options. Another notable aspect of the programme was ‘Switch Off, Turn Up’, a sequel to a similar energy saving campaign which attracted the participation of 52 buildings during the previous festival. For the 2016 edition, 73 buildings – 40 per cent more – committed to the campaign. Building on these successes, subsequent editions of i Light Marina Bay will be held annually rather than biennially. Jason Chen, Director for Place Management, URA, commented: “The festival has gained a strong following… Holding it annually at Marina Bay will allow more people to enjoy the light art installations, and more importantly, to heed our message about sustainability.” The key message of this festival aims to remind us that everyone can play their part to conserve resources for our greater future.   ROI/Results i Light Marina Bay 2016 met or exceeded organiser expectations: - More than 700,000 visitors - Generated over S$20 million in PR value - Generated over S$2 million in international media (AVE) value - Attracting high-profile corporate sponsors including Marina Bay Sands, Tudor, The Fullerton Heritage, Häagen-Dazs and OUE

Sustainability Events

World Halal Week 2016

The World Halal Conference, organised by Halal Industry Development Corporation, was held at the Kuala Lumpur Convention Centre in late March 2016 as part of World Halal Week. Pico was honoured to have been appointed as the official contractor for this prestigious annual exhibition, which brings together heads of governments and prominent leaders to share their views, provide the latest updates on developments in the Halal industry, deliberate pertinent issues and network to sustain the dynamism and strength of the Halal economy.

Kuala Lumpur
Conference & Exhibition Management

Responsible Finance Summit 2016

The annual Responsible Finance Summit is organised by the RFI Foundation and co-organised by ME Global Advisors, two world-leading institutions which are setting the agenda for sustainable and inclusive economies and creating important connections within the broader responsible finance industry. This year’s summit was held on 30 and 31 March at Sasana Kijang in Kuala Lumpur. Pico was chosen to design, fabricate and execute this inspiring and important event.

Kuala Lumpur
Conference & Exhibition Management

New Pandora Outlet at Mid Valley Megamall

Pandora jewellery is sold in approximately 9,500 stores around the world. The brand has recently begun a roll-out of a new store design concept called ‘Pandora Evolution’ which, in addition to refreshing the stores’ look and feel, will also enable Pandora to lower their energy consumption footprint. The energy saving component of the new store concept relies on LED lights and low wattage (between 20w and 35w) light bulbs, the use of which will also reduce the need for air conditioning. These eco-friendly features will help cut electricity consumption in an average Pandora store by up to 50 per cent. Pico was proud to have been chosen by Pandora Malaysia to build all the new Pandora outlets around Malaysia. One of these concept stores, located in Kuala Lumpur’s luxurious Mid Valley Megamall, was completed in mid 2016.

Kuala Lumpur
Interior & Retail

Expo Milano 2015

Expo Milano 2015 After a long and exciting buildup, Expo Milano 2015 has finally begun! Running from 1 May to 31 October, this universal expo with its vital theme “Feeding the Planet, Energy for Life” is turning the incredible city of Milan, Italy into a global showcase. Over 140 participating countries are at this moment showing the world how their home-grown knowledge, research and technology can serve one of humanity’s most important needs: guaranteeing healthy, safe and sufficient food for everyone, while respecting the needs of our planet at the same time. Pico is delighted to be involved in the activation of four pavilions at Expo Milano, our ninth World Expo in 30 years. The Argentina, Brunei, Cambodia and Malaysia Pavilions are currently up and running and attracting visitors from all over the world, with our teams revelling in the thrill of playing a part in bringing this huge global event to life. Each of the pavilions had their own unique features and special requirements. Our teams’ high level of expertise and deep world expo experience delivered excellence on every level for each pavilion. The Malaysia Pavilion We began by providing full expo activation services for the stunning 2,400 sq. m. Malaysia Pavilion. Created as a thematic journey “Towards a Sustainable Food Ecosystem’, the pavilion’s story explores Malaysia’s versatility and dynamism, its stunning economic transformation and its continuing path to sustainable development. With its distinguished external structure formed in the shape of four ‘rainforest seeds’, the pavilion incorporates cutting-edge green and sustainable elements, showcasing our capabilities in both design and innovative materials – particularly the external structure of the ‘seeds’, which employed ‘Glulam’, glued laminated timber, an innovative structural timber product made from sustainable material from Malaysia. Our work on the Malaysia included conceptual design, content development and event management, which included building the pavilion and its interiors and exhibitions, providing exhibition content development, and overseeing pavilion operations, publicity and promotions and the planning and implementation of all events and activities within the pavilion. Pavilion management is a new specialty for Pico, and our team is currently hard at work in Milan ensuring that our role is successfully delivered. The Argentina Pavilion For Argentina’s 2,000 sq. m. pavilion, Pico, in partnership with a local Italian contracting firm, has been commissioned to build and install the main metal skeleton structure as well as interior of the pavilion, themed “Argentina Feeds You”, based on the client’s design. The pavilion will offer visitors experiences that feed their understanding of Argentina’s richness and diversity through four subtopics.” The Brunei Pavilion Located in the Spices Cluster, the 250 sq. m. Brunei Pavilion, with the theme “Science and technology for food safety, security and quality”, engaged our team to design and fabricate an interior display. The pavilion highlights the progress made by the country’s agricultural sector in increasing domestic food consumption to ensure national food security through scientific and technological solutions to farming and agrifood problems. The Cambodia Pavilion For the Kingdom of Cambodia, Pico designed, fabricated and are maintaining the 250 sq. m. pavilion located in the Rice Cluster of Expo Milano. The Pavilion emphasises the importance of the country’s rice production, in the hopes of deepening understanding of the technologies used in agricultural crop management, irrigation systems, the food supply chain, and other food-related topics which combine culture and nature. The pavilion is both a place to learn and a feast for visitors’ senses. So far, Expo Milano is one of Europe’s most successful expos ever, and the organisers expect to welcome over 20 million visitors over its six-month run. Part of Pico’s continuously-expanding World Expo portfolio, which has now reached nearly 80 pavilions. We hope to see you there!  

Exhibitions Expo


‘Event Agency of the Year 2016’ plus Four Golds for Pico Singapore at Marketing Events Awards 2016 in Singapore

Let Pico activate your presence at LIMA '17


Transform brand visions into reality by creating meaningful experiences that deliver optimum returns for clients

Search Portfolio Our Portfolio

Minggu Saham Amanah Malaysia 2015


Austria Pavilion at FHC China and ProWine China 2015


Taking part in SEMICON SEA 2017? Our experts can help!

New technology brings new engagement

Technology is transforming our world and our industry. The way brands engage with their audiences is also changing. Today, clients are looking for technological solutions which will create memorable, unique and state-of-the-art experiences to generate interest in their products or services… Read more

Austria Pavilion at HOFEX 2015

Hong Kong

Austria Pavilion at ALPITEC China 2015

Conference & Exhibition Management