Pico is a global Total Brand Activation company with a proven track record nearly half a century long. Innovative, insightful and inspired, Pico has gained a worldwide reputation for bringing brands to life through powerful and engaging experiences – from strategy to execution.
Total Brand Activation is an insightful, response-driven approach that creates an immersive audience experience which ignites the right emotions, delivers honed messages and stimulates the desired responses.
By synergistically blending technological, digital, gaming, social media and other traditional engagements with cutting-edge real space and real time experiences, we provide innovative result-driven solutions which generate compelling moments and form deep and lasting relationships with the right audiences.
Our strength comes from the diversity of over 2,000 inspired professionals in 40 major cities worldwide and the depth of our understanding of different cultures and industry practices. Backed by 70,000 sq. m. of production facilities across five continents, we are passionate about achieving our clients’ missions across multiple activation platforms – from exhibitions, events and world expos; to retail and branded environments, museums and themed environments, visual identity solutions, sports marketing and overlays, and venue management and consultation.
For every consecutive year from 2014 to 2016, CEI Asia magazine has voted Pico into the top two on its Best Event Agency in Asia Pacific list. Pico was a Bronze award winner in the B2B Agency category at Marketing magazine’s 2016 Agency of the Year Awards in Hong Kong. In North America, Pico was listed as one of Special Events magazine’s 50 Top Event Companies from 2012 to 2016.
Pico Far East Holdings Limited has been listing on the Hong Kong Stock Exchange since 1992 (HKEX Stock Code: 752). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock Code: PICO).
In Financial Year 2016, Pico Far East Holdings Limited reported a turnover of US$534 million and a market capitalisation of US$407 million.