Expo Milano 2015
After a long and exciting buildup, Expo Milano 2015 has finally begun! Running from 1 May to 31 October, this universal expo with its vital theme “Feeding the Planet, Energy for Life” is turning the incredible city of Milan, Italy into a global showcase. Over 140 participating countries are at this moment showing the world how their home-grown knowledge, research and technology can serve one of humanity’s most important needs: guaranteeing healthy, safe and sufficient food for everyone, while respecting the needs of our planet at the same time.
Pico is delighted to be involved in the activation of four pavilions at Expo Milano, our ninth World Expo in 30 years. The Argentina, Brunei, Cambodia and Malaysia Pavilions are currently up and running and attracting visitors from all over the world, with our teams revelling in the thrill of playing a part in bringing this huge global event to life.
Each of the pavilions had their own unique features and special requirements. Our teams’ high level of expertise and deep world expo experience delivered excellence on every level for each pavilion.
The Malaysia Pavilion
We began by providing full expo activation services for the stunning 2,400 sq. m. Malaysia Pavilion. Created as a thematic journey “Towards a Sustainable Food Ecosystem’, the pavilion’s story explores Malaysia’s versatility and dynamism, its stunning economic transformation and its continuing path to sustainable development.
With its distinguished external structure formed in the shape of four ‘rainforest seeds’, the pavilion incorporates cutting-edge green and sustainable elements, showcasing our capabilities in both design and innovative materials – particularly the external structure of the ‘seeds’, which employed ‘Glulam’, glued laminated timber, an innovative structural timber product made from sustainable material from Malaysia.
Our work on the Malaysia included conceptual design, content development and event management, which included building the pavilion and its interiors and exhibitions, providing exhibition content development, and overseeing pavilion operations, publicity and promotions and the planning and implementation of all events and activities within the pavilion. Pavilion management is a new specialty for Pico, and our team is currently hard at work in Milan ensuring that our role is successfully delivered.
The Argentina Pavilion
For Argentina’s 2,000 sq. m. pavilion, Pico, in partnership with a local Italian contracting firm, has been commissioned to build and install the main metal skeleton structure as well as interior of the pavilion, themed “Argentina Feeds You”, based on the client’s design. The pavilion will offer visitors experiences that feed their understanding of Argentina’s richness and diversity through four subtopics.”
The Brunei Pavilion
Located in the Spices Cluster, the 250 sq. m. Brunei Pavilion, with the theme “Science and technology for food safety, security and quality”, engaged our team to design and fabricate an interior display. The pavilion highlights the progress made by the country’s agricultural sector in increasing domestic food consumption to ensure national food security through scientific and technological solutions to farming and agrifood problems.
The Cambodia Pavilion
For the Kingdom of Cambodia, Pico designed, fabricated and are maintaining the 250 sq. m. pavilion located in the Rice Cluster of Expo Milano. The Pavilion emphasises the importance of the country’s rice production, in the hopes of deepening understanding of the technologies used in agricultural crop management, irrigation systems, the food supply chain, and other food-related topics which combine culture and nature. The pavilion is both a place to learn and a feast for visitors’ senses.
So far, Expo Milano is one of Europe’s most successful expos ever, and the organisers expect to welcome over 20 million visitors over its six-month run. Part of Pico’s continuously-expanding World Expo portfolio, which has now reached nearly 80 pavilions. We hope to see you there!
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