The Grid Launch

MRCB Land is a renowned property developer based in Malaysia. Committed to supporting the economic growth and development of the country, some of the highlights of MRCB Land’s vast development portfolio are the company’s properties in the exciting, dynamic KL Sentral Area of Kuala Lumpur.

The newest of these properties is The Grid, a one acre green residential development, currently being built in the heart of Kuala Lumpur. Pico was pleased to help MRCB Land design and execute an event which showcased the many features of this incredible new property. The event’s ultimate objective was to invite prospective customers to a new show gallery and allow them to virtually experience many delights of The Grid, showing them how to ‘Live life at its best’.

Our team designed a highly unique experience for the client, creating the ultimate walkthrough tour housed in a 15m by 15m purpose-built gallery. The centerpiece of this gallery was an advanced interactive holographic display portraying The Grid’s lifestyle, recreation and well-being amenities and its strong transportation links, as well as its proximity to numerous places of interest like the KLCC, Royal Selangor Golf Club, Prince Court Medical Centre and others.

Designing and developing the gallery in only a month was a particular point of pride for the team, especially given the level of detail required by the interactive hologram, depicting complex golfing, shopping and transportation scenes.



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Brand
MRCB Land
Case
The Grid Launch
Location
Kuala Lumpur
Tag
Events  |  Real Estate