PICO

French automaker Peugeot wanted to make a deep impression at the latest Shanghai International Automobile Industry Exhibition. It arrived to the event with a 1,525 square-metre booth encapsulating the theme of “Motion and Emotion” with an elegant, stylish look that paid great attention to detail.

In keeping with the brand aesthetic Peugeot introduced at the earlier Geneva Motor Show, the booth’s colour scheme was white and black, with its sweeping architectural forms taking centre stage. Precision and passion were expressed through clean, well-proportioned lines that both complemented and accentuated the products on display.

A large water feature wall was used on stage to give a dynamic backdrop to the exhibition. The background of the company was smartly recapped with a graphic wall display that included interactive media for more detailed information. Large ribbons and waves helped to direct traffic flow while evoking a sense of motion to the otherwise static displays. In the VIP area, modern classic furniture such as Le Corbusier sofas in black leather reinforced the feeling of sophistication for client meetings and impromptu discussions.

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