2011 saw a big splash of colour descend into the Chengdu International Exhibition and Convention Centre. Complete with trumpet fanfare, a huge team-building event and a gala dinner - the McDonald’s China Managers’ Convention 2011 made a lot of waves.
With 1,900 participants, the theme of the five-day conference was “Bigger Better Faster”; and thanks to Pico, this event was all three!
This event required all hands to be on deck. We were involved at every level - from the initial creative design and content development, to the pre-event management of everything from the convention’s budget to the catering; to coordination of transportation and on-site management during the event to preparing the final accounts after wrap up.
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