Milan Design Week, one of the world’s most significant design-related occasions, takes place every April. This year, Pico was privileged to activate a very special event: Hong Kong Constant Change, held at the Triennale in Milan. From event management, setup, party production and liaison, we were deeply involved in all aspects of this exciting show.
Designed to promote young Hong Kong designers through the spirit of ‘East meets West’, the show revolved around a multimedia mock up of a Hong Kong street scene, filled with authentic Hong Kong memorabilia, decorations and two large projection screens presenting a kaleidoscope of images and videos from the city’s cultural, artistic and social scenes. Creative use of QR codes and mobile and tablet technology meant each visitor could experience the designers’ work in a unique, personalised way.
Event managing this truly artistic production was a process true to its name, involving tight schedules and constant changes to the deliverables. But in less than a month we produced a stunning show which made everyone look great – both on and off the runway!
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