Pico at Yeosu Expo 2012

Expo 2012 Yeosu Korea is now in full swing. The numbers are impressive: the Expo will run for 93 days, has over 100 countries participating, and eight million visitors are expected by the time it draws to a close in mid-August.

With the theme ‘The Living Ocean and Coast’, Expo 2012 is at its heart a display of the great diversity of connections mankind has with the world’s oceans and coasts. The Expo explores cross-cultural dialogue and shares visions and aspirations on a topic which is vital to mankind’s survival.

Pico has a strong presence at Expo 2012: we are immersed in no less than 11 country and themed pavilions.

Appointed by the Organising Committee, Pico’s creative teams developed a stunning 850 sq. m. oceanic experience to fully engage visitors. The Marine Life pavilion consists of two zones: a living exhibit which allows visitors to experience the diversity of ecologies and life forms which exist in a mudflat ecosystem, and a thrilling 4D submarine journey to some of the world’s most mysterious ocean environments. Living and interactive displays; a dreamy, underwater feel; and a strongly positive message make the pavilion irresistible to visitors.

The Singapore national pavilion looks at the marine world through a different window. Leveraging on the unique perspective of an international city-port born from a backwater fishing village, the pavilion uses the theme ‘Paradox-ity: City of Contrast’ to explore the many facets of the city-state efforts to balance growth and development with environmental sustainability. Pico led a multidisciplinary team in providing turnkey services to conceptualise, build and operate the Singapore pavilion. The central focus of the 712 sq. m. exhibition hall is to take visitors on a spatial and theatrical journey as a mean of storytelling. A circular ramp was used as a key design intervention to heighten the sense of a continuous journey, while an interactive 14 metre-long art installation composed from recycled artifacts provided a rich and textured surface for visitors to interact with the exhibits. Completing the emotions and theatrics of the spaces was 21 student volunteers stationed throughout the pavilion who shared anecdotes about the exhibits in both Korean and English.

The Singapore national pavilion looks at the marine world through a different window. Leveraging on the unique perspective of an international city-port born from a backwater fishing village, the pavilion uses the theme ‘Paradox-ity: City of Contrast’ to explore the many facets of the city-state efforts to balance growth and development with environmental sustainability. Pico led a multidisciplinary team in providing turnkey services to conceptualise, build and operate the Singapore pavilion. The central focus of the 712 sq. m. exhibition hall is to take visitors on a spatial and theatrical journey as a mean of storytelling. A circular ramp was used as a key design intervention to heighten the sense of a continuous journey, while an interactive 14 metre-long art installation composed from recycled artifacts provided a rich and textured surface for visitors to interact with the exhibits. Completing the emotions and theatrics of the spaces was 21 student volunteers stationed throughout the pavilion who shared anecdotes about the exhibits in both Korean and English.

Our creative teams were given a great opportunity to submerge themselves in the undersea realm with the Philippines pavilion. From an exterior designed to make the visitors feel like they are scuba diving one of the country’s incredible coral reefs in the company of a whale shark, to a series of floor-to-ceiling projection walls offering a 360-degree view of the breadth of the Philippines’ marine biodiversity, to four glowing ‘coral pods’ highlighting the importance of preserving the Islands of Diversity through ecotourism; this pavilion was bursting with imagination.

Pico’s ingenuity was also in demand at the Cambodia pavilion, where the ‘Kingdom of Wonder’ theme challenged our teams to emphasise the faith, harmony and heritage of the country by showing off three of its major cities.

Through artifacts and depictions of the majesty and ancient history of Angkor Wat, the waterfall and new deep water port at Sihanoukville, and the bustling metropolis of Phnom Penh; the pavilion highlights the country’s deep connection to the ocean and its many hidden treasures.

Pico also provided a comprehensive range of services for the 1,200 sq. m. UN joint pavilion, including design, interior decoration, AV multimedia and operational arrangements. We also offered turnkey services to the Jeonbuk pavilion, located within the massive Local Governments pavilion; creating a space where the modern meets the traditional Korean style; where visitors can relax their  eyes and minds after processing the many spectacles the expo has to offer. 

Pico also gave a boost to the Russian city of Ekaterinburg, with a booth promoting the city’s bid for Expo 2020. A custom-made iPad app at the booth allowed visitors to fog up the iPad screen with their breath, then write a message on the screen with their fingers and share it with the world. 

In addition to such large, high-profile pavilions; Pico helped activate a number of boutique international pavilions. Pico’s project management teams brought the client’s energetic vision to life for the vibrant and colourful Sri Lankan pavilion; gave the Monaco pavilion a dreamy, underwater feel and produced a fresh and lively look for the Nigeria pavilion. 
Finally, we helped the Lithuanian delegation bring their fascinating ‘Amber: Gold of the Baltics’ theme to life, through presenting plants and animals embedded in amber - examples of creatures from the ocean and shores preserved for many thousands of years. Including our work at Yeosu in 2012, Pico has built up an impressive portfolio of World Expo work, creating more than 70 Expo pavilions since the 1980s.

Stay tuned for more stunning presentations from Pico at the Milan World Expo in 2015!



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Brand
World Expo
Case
Pico at Yeosu Expo 2012
Location
Yeosu
Tag
Exhibitions  |  Expo  |  Tourism  |  Education