Crompton Greaves Limited (CG) is one of the world’s leading engineering corporations. CG was established in 1937 in India, and since then they have been at the forefront of the management and application of electrical energy. Elecrama, on the other hand, is the world’s largest electrical T&D exhibition, held every two years in Mumbai, India.
With Pico’s help, these two legends came together at Elecrama 2012 in January. The concept for CG’s stall this year was ‘Expansive and Growing’. Featuring sectional arrangements of growing verticals with large amounts of wall and podium space for product displays, the stall was covered by a huge, tree-like floral printed ceiling, emphasising CG’s commitment to ecology, power saving and the environment.
CG carefully worked through all the elements of its stall, and gave Pico a lot to work with: the open concept of the stall represented the company’s transparency, the rich colours used signified CG’s young and fresh approach, while the mezzanine level added ‘a dash of aristocracy’ - housing the VIP lounge and discussion rooms.
Finally, the entire range of the company’s products were on display in various electronic and physical formats, ensuring a wealth of information was available to any visitors who stopped by. Both CG’s CEO and Managing Director were on hand to answer any questions.
Thanks to Pico’s careful planning and comprehensively thought-out approach and flawless execution of the client’s vision; CG’s Elecrama stall won Best Stall in the Bare Space Category at the show.
Click here to find out how to activate your brand.