Macau Urban Best Practices Area Exhibition Pavilion at Shanghai World Expo 2010

The 2010 Shanghai World Expo was an unprecedented opportunity for many countries to showcase themselves at their best before a record audience of 73 million visitors. Macau's presence at the event took the form of a full-scale replica of one of the enclave’s most historically significant buildings, the Tak Seng On pawn shop.

Inside, Macau's rich cultural heritage was described across three floors of displays, supplemented by period architectural detailing, antique furnishings and other artefacts. Features such as upper floors cantilevered over a sheltered street-level walkway and the structure's blend of Portuguese and Chinese elements helped to transport visitors to a faraway place and time.

Each floor of the building was designed around a distinct theme, creating a sense of growing anticipation as visitors moved from exhibit to exhibit. Among them were displays of Jin Yong literary works, which were integrated into the exhibition to express their intimate relationship with the city. Although Tak Seng On's architecture was mainly traditional in character, 21st century elements were also incorporated, such as a video projected onto a long LED wall and large format HD images on the building’s exterior. The building also included a gallery featuring Macau Creative's history.



Click here to find out how to activate your brand.

Brand
World Expo
Case
Macau Urban Best Practices Area Exhibition Pavilion at Shanghai World Expo 2010
Location
Shanghai
Tag
Expo  |  Education  |  Tourism