Namibia Africa Joint Pavilion at Shanghai World Expo 2010

While vital to its prosperity, the cities of the sparsely-populated country of Namibia are dwarfed by its abundant natural resources. The theme of its pavilion at the Shanghai Expo was thus ‘Experiencing Living Diversity’. Through the concepts of exploration, discovery and dreams, the exhibition presented glimpses into Namibia’s traditional way of life, the reform of its urban community and emphasized the protection of its nature and wildlife. Adopting a dreamlike journey perspective, Pico erected traditional signposts to move visitors through a stunning canyon to 11 diverse yet interlinked regions of Namibia.



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Brand
World Expo
Case
Namibia Africa Joint Pavilion at Shanghai World Expo 2010
Location
Shanghai
Tag
Expo  |  Education  |  Tourism