Tasnee is one of the largest joint stock companies in Saudi Arabia investing in downstream industries. Their 7000-strong organization works across five major divisions: Petrochemicals, Chemicals, Downstream, Metals and Services. The company and its subsidiaries are located in the regions of Europe, America, Africa, Asia and Australia, even supplying raw materials to the local industries.
Quick turnaround time and a thorough understanding of the client’s requirement won Pico the project bid for the design of Tasnee’s stand at the Saudi Plastics Petrochem Print & Pack Exhibition in February 2014, held in Riyadh.
In 12 days, Pico constructed the 460 square meter exhibition stand with an open space plan, striking light box displays and plush VIP meeting areas. The Tasnee team welcomed hundreds of visitors, and were able to entertain guests interested in the business more privately in the VIP booths.
The second largest stand in the exhibition, and also located near the main entrance, Tasnee’s branding stood out in the crowd and proved to be a productive business development exercise for the team.
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