Brand Activation and Event Marketing Company | Pico

Globally Acclaimed Corporate Event Planner

Close

With an impressive track record spanning nearly half a century, Pico is widely recognized as one of the world’s most innovative, insightful and inspired service providers. Founded in 1969 as a humble exhibition stand builder, the company has successfully transformed itself into a global leader in Total Brand Activation, offering results-driven event management services which bring our clients’ brands to life through immersive and engaging audience experiences.

Our Innovative Response-driven Approach is Rare Among Event Management Companies

As one of the most highly-regarded global corporate event management companies, simply organizing a successful event for our clients is not enough. Our goal is to craft an event that not only grabs an audience’s attention, but also viscerally connects with them through powerful and engaging experiences that ensure our clients’ messages are heard, that strike a chord with the audience and stimulate the desired emotions and responses. From strategy to execution, Pico’s teams make sure that every detail is taken care of and delivered on time and to the highest standard, ensuring our clients receive maximum value.

An Award-winning Event Planner That You Can Trust

In 2015, Pico was named Asia-Pacific’s Best Event Agency by CEI Asia magazine’s Industry Excellence in Business Events Survey, and has consistently been ranked in the top three in America’s Special Events Magazine’s 50 Top Event Companies listings from 2012-2014. The awards and accolades we have won over the years are a testament to the dedication and commitment of our 2,500 plus inspired professionals. The tireless efforts of our staff have cemented our leading position as one of the premier event planning companies in the world.

Our strength lies in our strong global network, covering 40 major cities in countries around the world, our wealth of experience as a corporate event planner for many large-scale projects, and our understanding of different cultures and industry practices. We design powerful corporate events in New York, Los Angeles, Washington DC and all over the US which blend technological, digital, gaming, social media and other more traditional engagement platforms with real space and real time experiences.

1
2
3
4
5

HSBC Rugby Sevens Singapore

In April 2015, Singapore announced that for the next four years, it would join Vancouver, Sydney, Cape Town and Paris as a host city for the 10-leg HSBC World Rugby Sevens Series. Held at the city’s iconic National Stadium at Singapore Sports Hub on 16-17 April 2016, the first ‘Singapore Sevens’ was a world-class sporting event – an opportunity to showcase an amazing city and its facilities to rugby fans from around the world. Pico were involved in two distinct capacities: as the event manager, assisting with the conceptualisation of the outdoor fun zone areas; and in fabricating the event’s VIP hospitality suites and interactive zones. The common thread running through both activations was the task of ‘bringing Rugby to the public’ by creating engagement with various activities. The Rugby Challenge Zone Off the field, the outdoor fun zone was a definite highlight of the weekend. Called the Rugby Challenge Zone, fans had the chance to pass a rugby ball like a pro, dress up and become a rugby superhero, or take fun photos with family and friends at the photo booth. Also created were several ‘challenge stations’. Like the other attractions of the Challenge Zone, these were devised by Pico in cooperation with Rugby Singapore to introduce young players to the sport while still being appealing to adult fans. Venue decoration & logistics Leveraging its strong experience with international sporting events, the Pico team provided venue decoration and temporary overlay solutions for all the outdoor activity areas. Inside the stadium, Pico was responsible for providing logistics and venue decoration services. The logistics were particularly complicated for the Singapore Sevens: with 27,000 attendees and 16 international teams competing in fast-paced 15-minute games, timing was everything. The team’s experience and ability to deliver ensured that the players, officials and fans all enjoyed a smooth and comfortable transition from game to game. Hospitality suites Pico’s design effort to create hospitality suites at the venue necessitated several drafts as it evolved to satisfy diverse stakeholders as well as fire and safety regulations. Fabricated as well as designed by the team, the delivered spaces proved the ideal environment for VIP rugby fans – welcoming, comfortable, and close to the action on the field. Comments Angela Zhang, Marketing and Communications Manager at Rugby Singapore Pte Ltd. relates, “The World Sevens Series was a resounding success for its first year back to Singapore and Pico played a big part in realising the dream with us! We received numerous compliments from stakeholders, sponsors and attendees. The team worked well within the constraints to prepare the stadium to host 16 international teams for the event. It was a massive challenge in terms of logistics and set up and they delivered. Thank you, Pico for a job well done and we look forward to bring the event to greater heights next year!”

Singapore
Sports

i Light Marina Bay 2016

Established in 2010, i Light Marina Bay was conceptualised by the Urban Redevelopment Authority (URA) both as a ‘place-making’ event for the Marina Bay precinct, and as a powerful reminder of how everyone can help conserve resources for a better future. Today, it is a true ‘signature event’ with an international appeal, encompassing stunning light art installations and a varied line-up of programming that engages and educates in equal measure. Themed ‘In Praise of Shadows’, the 2016 edition - which also marked the festival’s transition from a biennial to an annual event - aimed to push boundaries even further. The event included a campaign to encourage partners from Marina Bay area and beyond to switch off non-essential lighting and turn down air-conditioning for the duration of the event. It also allowed lighting industry partners such as Philips, Osram and Martin Professional to showcase their technologies through co-created artworks. Equally important, the 2016 edition was to engage the public with more activities, a wider variety of light installations made using energy-saving technologies and recyclable products by local and international artists, and a greater integration of festival activities with attractions at Marina Bay. The Pico team worked closely with URA, playing a pivotal role in organising and executing the event, providing full event management services – from conceptual support and artist management, to sponsorship solicitation and activation, and marketing and PR. Before moving in, the team worked behind the scenes to acquire several official permits needed to stage the event. Pico’s good working relationship with festival partners enabled all the application information to be efficiently gathered and consolidated. The Pico team responded with a well-timed manpower ‘surge’ to ensure the smooth set-up of the event’s 25 light installations while strictly enforcing Workforce Safety and Health guidelines. Maintenance of the installations – which were subject to the wear-and-tear of exposure to the elements and intense human traffic – was carried out continuously over the duration of the festival. Awareness of public safety was of equal importance, given the project’s location at the heart of Singapore’s busy financial district. Setup had to be executed within tight timeframes while foot and road traffic was lightest, leaving little room for error. Close management supervision was key to ensuring that deadlines were met without compromising quality or safety best practices. The same was true for the post-event ‘teardown’ period, which had to be accomplished within a minimum timeframe, with minimum defects, while ensuring public and worker safety. The visual signature of i Light Marina Bay comprised 25 innovative sustainable lighting installations designed by artists from Singapore and around the world, including Japan, New Zealand, Germany, Israel, Norway and the USA. Fourteen installations were created by local artists and students, underscoring the emphasis on local participation for the 2016 edition. The large number of installations and parties involved meant that the Pico team had to be highly coordinated and efficient to complete them all during the week the international artists were in Singapore. Complementing i Light Marina Bay’s fusion of urban space and illuminative art were performances and several outdoor dining options. Another notable aspect of the programme was ‘Switch Off, Turn Up’, a sequel to a similar energy saving campaign which attracted the participation of 52 buildings during the previous festival. For the 2016 edition, 73 buildings – 40 per cent more – committed to the campaign. Building on these successes, subsequent editions of i Light Marina Bay will be held annually rather than biennially. Jason Chen, Director for Place Management, URA, commented: “The festival has gained a strong following… Holding it annually at Marina Bay will allow more people to enjoy the light art installations, and more importantly, to heed our message about sustainability.” The key message of this festival aims to remind us that everyone can play their part to conserve resources for our greater future.   ROI/Results i Light Marina Bay 2016 met or exceeded organiser expectations: - More than 700,000 visitors - Generated over S$20 million in PR value - Generated over S$2 million in international media (AVE) value - Attracting high-profile corporate sponsors including Marina Bay Sands, Tudor, The Fullerton Heritage, Häagen-Dazs and OUE

Singapore
Sustainability Events

Singapore: Inside Out

Singapore: Inside Out (SG:IO) was a travelling showcase featuring a collection of multi-sensory experiences designed by creative talents from the city drawn from a huge spectrum of disciplines – architecture, food, fashion, film, music, literature, design and the visual arts. Each of these talents came together in this exciting experiential feast for the senses. Travelling to four world cities – Beijing, London, New York and Singapore – the showcase had a number of goals to fulfil. First and foremost, the showcase sought to raise the profile of Singapore as a vibrant and creative city – expanding international perceptions beyond the city’s well-known reputation as a clean, safe economic powerhouse, and showing the world that Singapore also possesses a wealth of creative talent. SG:IO promoted Singapore’s diverse creative talents by giving them international exposure and local recognition; the intention being to broaden their audiences and facilitate collaboration and partnerships around the world. Finally, the exhibition acted as an open invitation to local and overseas ‘fans and friends of Singapore’, encouraging them to enjoy the exhibition as a way of participating in the SG50 Golden Jubilee celebrations. Pico provided a turnkey event management services for SG:IO at every stop of the tour, helping to ensure its successful delivery to a cumulative audience of almost 50,000 people around the world. We were responsible for ensuring that the show’s eye-catching main structure, which featured a 30m-by-25m modular scaffolding illuminated by LED lights at night, was safely put up and taken down. The showcase’s massive scale presented several logistical challenges in terms of freight, materials sourcing, artist management and local regulations. As usual, our teams of experts in each city provided timely and creative solutions to these problems, ensuring the exciting and successful delivery of each showcase. 

Beijing London New York City Singapore
Exhibitions

News

Pico Singapore Wins Platinum A’ Design Award 2015-2016

Let Pico’s experts activate your presence at Astana EXPO-2017.

Specialties
Services

Transform brand visions into reality by creating meaningful experiences that deliver optimum returns for clients

Search Portfolio Our Portfolio

Disney Channel Asia’s ‘Dream Big, Princess. Be a Champion’ promo video

Singapore
Digital

1000 Singapores Exhibition

Singapore | Paris
Exhibitions

Tell us about your brand challenge and we will do the rest.

New technology brings new engagement

Technology is transforming our world and our industry. The way brands engage with their audiences is also changing. Today, clients are looking for technological solutions which will create memorable, unique and state-of-the-art experiences to generate interest in their products or services… Read more

Wanders into the Flow of Literature: The Chinese Calligraphy of Law Ching Bor

Hong Kong
Exhibitions

A Visit to the Valley of the Deer

Kuala Lumpur
Events