Singapore: Inside Out

Singapore: Inside Out (SG:IO) was a travelling showcase featuring a collection of multi-sensory experiences designed by creative talents from the city drawn from a huge spectrum of disciplines – architecture, food, fashion, film, music, literature, design and the visual arts. Each of these talents came together in this exciting experiential feast for the senses.

Travelling to four world cities – Beijing, London, New York and Singapore – the showcase had a number of goals to fulfil. First and foremost, the showcase sought to raise the profile of Singapore as a vibrant and creative city – expanding international perceptions beyond the city’s well-known reputation as a clean, safe economic powerhouse, and showing the world that Singapore also possesses a wealth of creative talent.

SG:IO promoted Singapore’s diverse creative talents by giving them international exposure and local recognition; the intention being to broaden their audiences and facilitate collaboration and partnerships around the world.

Finally, the exhibition acted as an open invitation to local and overseas ‘fans and friends of Singapore’, encouraging them to enjoy the exhibition as a way of participating in the SG50 Golden Jubilee celebrations.

Pico provided a turnkey event management services for SG:IO at every stop of the tour, helping to ensure its successful delivery to a cumulative audience of almost 50,000 people around the world. We were responsible for ensuring that the show’s eye-catching main structure, which featured a 30m-by-25m modular scaffolding illuminated by LED lights at night, was safely put up and taken down.

The showcase’s massive scale presented several logistical challenges in terms of freight, materials sourcing, artist management and local regulations. As usual, our teams of experts in each city provided timely and creative solutions to these problems, ensuring the exciting and successful delivery of each showcase. 



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Brand
SG50
Case
Singapore: Inside Out
Location
Beijing  |  London  |  New York City  |  Singapore
Tag
Exhibitions  |  Tourism  |  National