When it comes to lodging, it is extremely important for a company’s image to be quickly and clearly identifiable. When searching for hotels, your clientele will almost always be looking for a brand that exudes comfort and hospitality. Your brand image must not only portray your company’s image, but must also deliver the spirit and culture of your brand. Over the years, Pico has helped create iconic, highly-recognisable corporate images for our hospitality clients. Our design and engineering teams work closely with our clients' marketing strategists, ensuring a consistent application of their brand.
Often-overlooked visual identity elements include lighting and energy consumption. Pico research and development teams have performed numerous studies on lighting and energy-saving alternatives, and are constantly searching for the most environmentally-friendly products. Our teams have made great strides and Pico are proud to offer our clients the best possible options regarding each of these elements.