In October A.E. Smith Brand Management (Shanghai) Co., Ltd. (A.E. Smith) supported the ‘SHKA Charity Ride for a Million’ in Shanghai as event sponsor. Funds collected went mainly to aid of students, the elderly, and educational and medical practitioners in need.

At the event, A.E. Smith staff members organised charity sales and participated in both the charity ride and voluntary services. As Chairperson of the event’s organising body, Danny Ku, Managing Director of A.E. Smith, acted as the officiating guest.

Previously, by auctioning items donated by staff to suppliers, A.E. Smith raised RMB 150,000 towards the total amount it donated to the event via the A.E. Smith Charity Foundation, demonstrating the spirit of Pico Global Care in Action.

A.E. Smith, a member of the Pico Group, is a provider of visual branding solutions encompassing signage, interior display items and visual communications. It is known for crafting the look and feel of the world’s greatest brands through creative design and precise execution. A.E. Smith drives Pico’s integrated 360-degree strategy as one of the unique entry points that meet the ever more sophisticated needs of clients.