For precisely one hour starting at 8:30pm (local time) on 30 March 2019, Pico is moblising offices and subsidiaries in 36 cities around the globe to switch off their non-essential lights and electronic devices to add their voices to Earth Hour, one of the world’s largest grassroots environmental events.
As well as joining in the ‘Switch Off’, Pico is encouraging more people and businesses to participate, including by spreading the ‘#Connect2Earth’ Earth Hour campaign tag on social media, and by providing special e-cards for staff to send to clients and friends.
Earth Hour is about much more than saving energy; it is meant to raise awareness of and begin serious conversations about the state of the planet and its future – and especially the worsening effects of climate change and loss of nature.
Pico has been a keen supporter of Earth Hour for several years under Pico Global Care in Action, its corporate social responsibility initiative. For staff members, Earth Hour is a timely annual reminder of using resources responsibly, and it demonstrates how businesses can grow in a sustainable way.
Organized by the World Wildlife Fund (WWF), the first Earth Hour was held in 2007. Today, participants number many millions from approximately 188 countries and territories around the globe.
To find out more about Earth Hour, visit here.
More Pico environmental initiatives/activities: Pico Global Care in Action creates a greener world in Kuala Lumpur