Building closer B2B customer relationships
Lawrence Chia
Chairman, Pico Group

An effective engagement strategy for B2B businesses needs to be surgical, based on a range of individual touchpoints.

Online advertising and social media platforms like Facebook, for example, can analyse an audience’s demographic and behavioural trends and pinpoint the potential customers within. AI chatbots may also revolutionise customer service, enabling simple enquiries to be answered 24/7, regardless of the enquirer’s location and time zone, at a low cost.

Pico’s Chairman reminds B2B business that technology is just one powerful tool for strengthening customer bonds. Another is face-to-face interaction – the oldest but still one of the effective ways to build relationships.

*The above is a summary of the original Chinese article.

The full insights article was first published in Headline Finance on 27 December 2018 (in Chinese only).

Headline Finance has granted Pico permission to publish the article on all online and offline communications channels operated by Pico, as well as the channels of all our subsidiaries and affiliates.

Source: Headline Finance (E-newspaper versionWebpage version), 27 December 2018