To create a successful interactive session, the flow of knowledge and opinion between speakers and attendees must be both swift and frictionless. The goal is to create and sustain an open, clear conversation with the audience.
In fact, this is the goal of any event – to build a dialogue with attendees and keep it going. To make this happen, it is essential to have a robust web content management system (CMS) supported by a streamlined mobile site or mobile app. These will help connect attendees pre-event (promote), during the event (engage) and post-event (sustain the connection).
They will also help event planners reduce waiting time, collect feedback and improve overall event attendee satisfaction.
Making mobile devices the key event navigation and communication tool at your event has another advantage which can enhance personalised experiences: facial recognition tech and ibeacons let us know the position of each visitor in the venue in real time. Based on their location and on-site interaction history, you can provide them with relevant, personalised content and services.
The insights of the contributor are also shared by CEI Asia magazine in its July-August 2017 e-magazine.