Improving the museum experience through technology
Lawrence Chia
Chairman, Pico Group

The operational costs of museums and permanent exhibitions can be surprisingly high. For venues which charge an entrance fee, boosting visitor numbers is the key to ensuring a steady income stream.

Apart from applying technology to enhance the interactivity of exhibits, museums can also utilise different technological features that personalise the visitor experience, allow the public to access museum resources in different ways and further enhance the museum’s overall attractiveness. The Chairman explains how museums are embracing technology to create these kinds of benefits, using the Australian Museum and the National Comedy Center in New York as examples.

*The above is a summary of the original Chinese article.

The full insights article was first published in Headline Finance on 7 March 2019 (in Chinese only).

Headline Finance has granted Pico permission to publish the article on all online and offline communications channels operated by Pico, as well as the channels of all our subsidiaries and affiliates.

Source: Headline Finance (E-newspaper versionWebpage version), 7 March 2019