Mega event challenges
Lawrence Chia
Chairman, Pico Group

With the Tokyo 2020 Olympics fast approaching, the Chairman seized the moment to share Pico’s notable experiences in mega event planning and execution.

He relates how projects such as Expo 2017 Astana in Kazakhstan and previous Olympic Games emphasised the importance of meticulously detailed preparation in ensuring that events go well. This is particularly true in cases where teams are working overseas, when such factors as cultural differences and bad weather can make handling unexpected challenges more difficult.

As the Chairman observes, emerging regions are becoming more and more popular for hosting international events. For corporations who expected good returns from their involvement in such events, choosing an experienced agency will save much effort while doubling the positive effect.

*The above is a summary of the original Chinese article.

The full insights article was first published in Headline Finance on 13 June 2019 (in Chinese only).

Headline Finance has granted Pico permission to publish the article on all online and offline communications channels operated by Pico, as well as the channels of all our subsidiaries and affiliates.

Source: Headline Finance (E-newspaper versionWebpage version), 13 June 2019