Metaverse revelations
Lawrence Chia
Chairman, Pico Group

As more and more industry giants disclose their plans to set foot in the metaverse, elements of the metaverse are already everywhere – though many of us may not be particularly aware of it.

A notable example of metaverse application in business is Hong Kong Ocean Park’s joining of hands with The Sandbox virtual platform to create an innovative entertainment experience. Another is ‘Hydeout: The Prelude’, a virtual music festival created with the help of Pico, which allowed audience members to interact with artists and others through digital avatars.

Large-scale events infused with elements from the metaverse can break barriers of geography, time and language. Digital technology can also enhance the audience experience and even build or expand audience communities. Adoption of these technologies and concepts is essential to a successful brand or marketer.

The full insights article was first published in Headline Finance on 23 March 2022 (in Chinese only).

Headline Finance has granted Pico permission to publish the article on all online and offline communications channels operated by Pico, as well as the channels of all our subsidiaries and affiliates.

Source: Headline Finance (webpage version), 23 March 2022