Navigating the new normal of the event industry
Lawrence Chia
Chairman, Pico Group

The COVID-19 pandemic has unleashed changes to our daily lives to an unprecedented scale in just a few months. Trade shows, conferences, concerts and many other events are being postponed, rescheduled or even cancelled. New normal – a new way of living and disruptions in our habits and tradition relating to the way we live, work and interact with others will – affects day-to-day activities as well as business operations.

From the business perspective, the first thing many event planners believe is that large-scale face-to-face conferences and gatherings will tend to be replaced by smaller ones on a local or regional scale. Many events will be going virtual and face-to-face events will be taking different format under the new normal.

Read on to understand ways to navigate through the New Normal of the Event Industry.

The full version of the above opinion was published on Hong Kong Business website on 27 Aug 2020.