What we’ve learnt from Dubai Expo 2020
Jessie Ng
Vice President, Strategy and Growth, Global Activation Team
2022.03.18

“Expo 2020 Dubai was a mammoth achievement – Pico designed, built and operated some 20 national, corporate and thematic pavilions. These included national pavilions for Algeria, Brazil, Cambodia, Czech Republic, Malaysia, Malta, Peru and the United Kingdom, SAIC Motor at the China Pavilion, PTT at the Thailand Pavilion, the Dubai Cares Pavilion and more.

“It has paved the way for the re-emergence of large-scale events from ‘hibernation’ during the pandemic. The protocols, technologies and techniques it employed will be leveraged and further developed to make subsequent large-scale events ‘future ready’. This knowledge contributes to the general ongoing conversation around global healthcare infrastructure and prevention of future epidemics.

“The legacy will be a sense of unity and increased progress in fostering ‘future-proof’ communities and societies. After Expo 2020, the site will be transformed into a sustainable smart city called District 2020. Elements of Expo 2020, such as the thematic pavilions and site infrastructures, were designed and built in consideration of District 2020’s future plans.”

This interview of Jessie Ng, Vice President, Strategy and Growth, Global Activation Team, was published online by M&C Asia on 18 March.

ACTIVATE YOUR BRAND NOW