Experiential Marketing (also called: experiential channel marketing) directly engages consumers, invites and encourages them to participate in the evolution of a brand or a brand experience.
Delivering impressive experience in brand events will also generate positive emotions for participant. Then they are more likely to associate those positive emotions with the brands. We can call it experience marketing.
Pico, a global brand activation marketing agency, specialized in retail marketing, experiential marketing and experience marketing across 40 countries. Pico brings brands to life and creates experiences through multiple activation platforms from exhibitions and events, retail, themed environments, visual identity, below-the-line and above-the-line engagement marketing, and digital and technology solutions.
Industries we served:
Automotive, information technology, FMCG and financial service etc.
Explore our expertise on:
Event, Exhibition, World Expo, Conference Management, Digital Marketing, Interior Design & Retail, Sports Marketing
If you have any enquiries, please contact us for more information.
ACTIVATE YOUR BRAND NOW