Three innovative activations for State Farm by Infinity Marketing Team, a Pico Group member, took wins across five categories at the highly respected 2025 REGGIE Awards.

IMT’s impressive sweep of wins comprised:

Project: State Farm Gamerhood: Neo City

• Digital, Social or Mobile Marketing (Bronze)
• Immersive Marketing: Gaming, eSports and Extended Reality (Bronze)
• Partnership Marketing (Bronze)

Project: Jake's Jingle Quest

• Immersive Marketing: Gaming, eSports and Extended Reality (Gold)

Project: State Farm Bobblehead YOU! Tour

• Relationship Marketing (CRM, Loyalty, Retention) (Bronze)

Since 1983, the Association of National Advertisers’ REGGIE Awards has been a premier industry programme recognising the best marketing campaigns activated by brands and agencies.

Click here to read more about the 2025 REGGIE Awards

Click here to read more about the State Farm Bobblehead YOU! Tour

Click here to read more about Jake's Jingle Quest

Click here to read more about the State Farm Gamerhood Challenge campaign