2021 Tencent Classroom Institution Conference

Themed ‘Combine, Gather and Change’, the 2021 edition of the annual Tencent Classroom Institution Conference saw nearly a thousand online lifelong education institutions discuss the digitalisation of their industry during an event that deftly combined live broadcasting with in-person session for media. Pico was appointed to facilitate nearly every aspect of the event, providing a turnkey service that included on-site stage fabrication and set-up, live broadcast planning, promotional video shooting, and overall event execution.

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As well as various conference sessions, the programme included an introduction to Tencent Classroom’s latest upgrades. The online highlight, however, was a live broadcast segment featuring guest speeches, a media Q&A session, and a pair of ceremonies – one for awards, and one certificate presentation to recognised institutions.

Notably, the Pico team broadcast both ceremonies using picture-in-picture and animation videos, bringing awarded institutions’ logos and the live emcee onto the same screen to enhance the audience experience.

 

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