For more than 125 years Abbott have been committed to improving life through the power of health, science and technology. Today their business is about making global healthcare solutions that are tailored, local and meaningful.
Our challenge was to present this rich and relevant history to attendees of The Royal College of Pathologists Australasia’s Pathology Update 2018: A Bridge to the Future. Abbott have always been great at connecting with industry. What they needed was to improve the capture of attendee details to grow their contact database and begin longer-terms relationships and generate product and innovation interest via marketing campaign emails.