Airbus Defence and Space Avalon Airshow

In order to introduce the newest range of drones, Airbus appointed Pico+ to create an engaging and immersive experience.

activation

Solution

A 200sqm freestanding structure housed the 12m wide drone model. When entering the building, a darkened tunnel with runway lighting on the ground guided the way to the exhibition area. Dimmed light and space noise set the scene for the drone flying above a printed map of Melbourne. A large 110inch screen displayed a range of footage and drones capabilities.

Execution

Our scope involved architectural design, content, project management, logistics and logistics and day to day event management.

Results

The overall activation was a game changer for Airshow and a complete departure from the usual exhibit. It drew a lot of interest from customers and visitors alike. The client increased dwell time from previous shows.

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