Audi quattro Land Taiwan

Pico activated an unprecedented gathering for Audi owners in central Taiwan recently – Audi quattro Land. Coinciding with the weekend of Mothers’ Day, the focus of Audi quattro Land was to bring the Audi family in Taiwan – both car owners and their families – together for a day of fun and adventure. Creating an experiential journey at the Lihpao International Circuit, our team took this huge family on a wild ride with race track driving, guided off-road test drives, smart parking demonstrations, musical performances and kid zone activities and competitions that engaged the young, the old and the daring alike.


This whole-day event sought to deepen the understanding and connection between Audi owners and the famous Audi brand. A series of innovative engagements introduced the participants to new developments in Audi technology – by racing the mighty Q2 on this professional circuit, experiencing the brand’s quattro technology on a specially-designed off-road track led by professional driving coaches, and taking part in an out of this world VR adventure in the Audi e-tron VR zone. The kids got in on the action as well, racing smaller versions of their family cars on a mini electric car circuit.

The biggest highlight of the day was the formation of a massive version of the Audi four-ring logo with owners’ cars. Under the direction of motoring experts, 100 Audi owners manoeuvred their cars into a giant version of this powerful logo. Seeing this as one of the first feat that this stunt had been attempted on such a scale, the Audi owners were more than eager to take part.

Audi quattro Land brought over 1,600 Audi owners and families together. Besides the car-based experiences, continuous entertainment acts delighted the crowd throughout the day in the form of mascot appearances, face and body painting, balloon sculpting, live performances from rappers, youth programme artists and even famous local artists. Naturally, excellent F&B was also ever present, adding further enjoyment to this memorable day.

Audi quattro Land – a series of luxury driving experiences taken to the next level.