Brisbane Truck Show

This was the third show in succession that we have delivered for Daimler and we had to take the brands to a new level. We were challenged to create three independent but harmonious spaces that would once again dominate the show.



Content and experience played a big part in the creation of the overall concept to ensue there was a core experience that acted as a honey pot attractor to the overall brand.


From projection mapping to touch screen technology; a LED dynamic brand ribbon of messaging and animation across all three exhibit spaces unified the exhibit under the Daimler umbrella, Truck Show Radio – a radio channel of music and infomercials, unique interior architecture features created a branded environment that embodied the individual personality of each brand. Many socially shareable moments were created, and at every opportunity, data capture technology was built into the experience.


Content and video dominated the space. We created an “infinity room” for Mercedes Benz which was the jewel in the crown of not only the Daimler exhibit but the entire Brisbane Truck Show. The Daimler brand space drew more PR and in show interest than any other exhibit.