Asia’s premier fashion event, CENTRESTAGE, is dressed to thrill for its return as a physical show during 10-12 September at the Hong Kong Convention and Exhibition Centre. Pico is responsible for overall show creative, show choreography and production, show management and content production, and digital and technology application for four key fashion shows.


CENTRESTAGE is the first fashion show in Hong Kong to apply live extended reality (XR) and augmented reality (AR) technology onstage, creating a mix of virtual and real spectacle. On the runway, by integrating the creative and XR application to create an impactful visual experience, this creates a dynamic and immersive audience experience in the live show. For online viewers, the show is also livestreamed through the CENTRESTAGE website, Facebook and Instagram, enhanced with added AR effects to be another layer of experience.

CENTRESTAGE website: www.centrestage.com.hk
Facebook: https://www.facebook.com/HKTDC.Exhibition/
Instagram: https://www.instagram.com/hktdclifestyle/?hl=zh-hk