China-Europe (Italy) Creative Industries Digital Expo

Hosted by the China Council for the Promotion of International Trade and co-organized by the China Chamber of International Commerce and Beijing Vhall Technology Co., Ltd, the China-Europe (Italy) Creative Industries Digital Expo aimed to highlight the development of China’s creative industry. Visitors could browse through a range of works in visual and industrial art, architecture and the environment, interactive multimedia and fashion.

Pico’s digital specialist, Action One, was entrusted to build the online cloud exhibition platform, handle livestreams and produce promotional materials.

virtual

Solution

The online exhibition aimed at building connections between professionals in the art and design sectors. Based on the client’s creative concept, the team helped develop a complete key visual design and webpage design for the Expo which would create a user-friendly space for participants.

Visitors were from various countries including China, Italy and Finland, with the platform meeting their respective language preferences. For the Expo’s livestream sessions, the team helped arrange Italian-English simultaneous interpretation service and machine translation software to generate real-time bilingual subtitles.

Results
  • More than 1,800 visitors from various countries
  • Generated almost 270,000 site visits as of 15 September


Testimonial

“The China-Europe (Italy) Creative Industries Digital Expo represents innovation in specialised exhibitions, particularly in the areas of online digital displays and online forums. In general, participants thought the format was useful in promoting China’s creative industries and gave positive feedback on Chinese exhibitors’ works. This Expo was the first time the China Council for the Promotion of International Trade organized an online exhibition in the creative sector, and we thank Pico for their support in exploring new possibilities for the platform” – Ge Jie, Director of the Mega Event Office, China Chamber of International Commerce

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