Cloud Expo Asia, Hong Kong 2020

Cloud Expo Asia, Hong Kong is one of the leading B2B tech exhibitions and conferences in town. For its 5th edition, the show went digital for the first time, drawing 60 exhibitors, over 50 global tech service suppliers, and more than 160 prominent industry leaders and speakers.

Appointed as the event’s official service provider for the previous four years, in 2020 Pico was invited to apply its experiential marketing and digital expertise in the role of Official Virtual Exhibitors Service Provider.

virtual

Insight

Apart from providing a safe environment free of COVID-19-related restrictions, digitising the show also allowed participants’ access regardless of time and physical location. The virtual exhibition would continue to be accessible for three weeks after the two-day event was officially concluded, enabling it to potentially reach a wider audience.

Solution

The Pico team custom-designed booths with a 360-degree panoramic view function for the show’s official sponsors, China Mobile International Limited and Cisco Systems (HK) Limited. Other exhibitors could select their preferred virtual booth design and colour palette from templates designed by Pico. A host of complimentary event management services came with each exhibitor package, including advertisement designs for import to the virtual booths.

The team also custom-designed a virtual lobby augmented with animation and a virtual hall that supported video playback and general enquiries. Visitors who clicked on advertisements displayed in the lobby would immediately be directed to the corresponding booth.

Results

10,000+ visitors registered during the two-day show

Testimonial

“We were very grateful to see a successful launch of Asia’s Virtual Tech Show, welcoming thousands of attendees for online interaction with sponsors and speakers. Many compliments go to the virtual lobby, which was designed by Pico, as it very closely mimicked a real exhibition. I was amazed by Pico’s superb deliverables in digital services” - Ms. Candice Wong, Event Director of CloserStill Media (organizer)

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