‘COLMO AVANT series and Starry Sky air conditioner’ online launch

The theme ‘A new landscape, a new space’ hinted that the hybrid ‘COLMO AVANT series and Starry Sky air conditioner’ launch event would be much more than a new product showcase. Held in May at the Nanhai International Exhibition and Convention Centre in Foshan by COLMO, a high-end AI appliance brand, the programme also gave consumers expert insight on the ‘ideal home’, as well as plenty of entertainment.

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Of particular interest to online and offline participants were the brand’s new ‘AVANT’ series air conditioner, refrigerator and dishwasher, as well as the ‘EVOLUTION’ central air conditioner. As explained in a talk by a famous architect, each can be fully integrated as ‘smart home’ solutions. Also featured were the brand’s ‘Starry Sky’ air conditioners, with a design inspired by the architecture of the Suzhou Museum.

Pico provided a wide range of online and offline services to ensure the launch went off in grand style – from on-site operation and execution and handling livestreams, to stage design and build and influencer invitations. Audience engagement was further intensified with contemporary dance, piano and guzheng performances. The event was broadcasted live on platforms such as TikTok, Weibo, WeChat Channels, Tencent Video, Tencent News and NetEase News. attracting more than 2.66 million online participants.

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