Online gaming is one of the few industries whose fortunes rose during the COVID-19 pandemic. To promote further esports development in Hong Kong, Cyberport – an innovative digital community with around 1,600 start-ups and technology companies – engaged Pico to create the Digital Entertainment Leadership Forum (DELF).
DELF was designed to support the industry as it decodes its value chain and identifies growth opportunities, market drivers and new monetisation models. Targeted at millennial and Gen Z e-gamers, the Forum kicked off on 11 December 2020 with the theme ‘New Normal of Digital Entertainment: From Gamification to Esportification’.
The Pico team provided an extensive suite of virtual event management services.
To create an immersive and unique experience, the Pico team scratch-built the event’s virtual platform. After the homepage, visitors entered a hexagonal virtual stage. Colourful spotlights and animated effects including a replicated audience gave the setting a futuristic and celebratory feel. Industry players could access the platform at any time and from anywhere to explore a programme that included more than 70 speakers, 15 live tournaments, show matches, performances, more than 30 start-up showcases, and a pitching contest.
Visitors could also use the platform to view exhibition start-up booths, including mobile and console game brands, gamified learning, digital and esports solutions and XR/VR/AR solutions. Clicking on a company’s booth gave visitors access to its information, video and website. To facilitate the business matching process further, visitors could even chat one-on-one with company representatives. In all, the event offered more than 100 hours of content for participants to see, hear and experience.
The custom-made platform also supported livestreaming and networking, and featured a convenient info desk and various mini-games to keep visitors engaged. The livestreams themselves were managed by the Pico team to ensure a smooth virtual experience for all.
To maintain a high level of engagement, Pico worked with the client to create and implement a rewards programme. Visitors earned points on the site by completing different tasks, with the daily top 10 players winning prizes. Continuing the ‘gamification’ theme, Pico also designed a mini game – ‘Gear Hunt’. By clicking on gaming gear icons which popped up randomly on the platform, participants could earn reward points while minimising their idle time.
With the virtual platform remaining live for a month after the two-day initial event, DELF was extended far beyond the walls of its Hong Kong venue, maximising its impact and influence among online visitors from around the world.